PGCP IN DIGITAL MARKETING & SOCIAL MEDIA ANALYTICS

 

PGCP IN DIGITAL MARKETING & SOCIAL MEDIA ANALYTICS

The Post Graduate Certificate in Digital Marketing & Social Media Analytics is a 480-hour program providing aspirants with a unique combination of interdisciplinary coursework and cutting-edge research. Learn from the pioneers of the Digital marketing industry. Learn at state of the art classrooms and labs equipped with latest software & applications.

  • Ideal For – Graduates with an inclination to make a career in the world of Digital Marketing and Social Media Analytics
  • Program Outcome – Trains students to be a Digital Marketing Strategist, Digital Campaign Manager and Mobile Marketing Specialist.

Course highlights

11-month Weekend Course Includes 02-month internship 100% Placement Assistance Hands-on Experience with Cutting Edge Tools Classroom Training at N. L. Dalmia Campus

course architecture

Curriculum

Topics Covered by N. L. Dalmia (480 Hours)

  • Search Marketing
  • User-generated Content Management & Marketing
  • Predictive Modelling for ad targeting
  • Randomized Experimentation
  • Viral Product Design
  • Mobile Advertising and Commerce
  • Website Designing
  • Ethical Hacking & Cyber Security
  • Mobile Applications
  • E-commerce and Email Marketing
  • Digital Strategy and Planning
  • Digital Mining
  • Digital CRM Strategy in the age of Big Data and Digital Advertising
  • Social Network Marketing
  • Social Media Analytics
  • Earned vs Paid Media
  • The multichannel experience
  • Sentiment Analysis
  • Data Visualization
  • Marketing Automation
  • Social Listening: Ratings, Reviews & Demand

Theory component for each technology:
key characteristics | key Players | technology stacks | key trends | regularity

application areas:
use cases for each domains

case studies of successful implementation:
start-ups in each of these topics present their success stories

Advantage

  • Get trained to become tomorrow’s leader in the rapidly growing area of Digital Marketing
  • Get 02-months of paid internship
  • Gain from industry collaborations and live projects
  • 100% Placement assistance offer

Why this

  • Program Trains students to be:
  1. Digital Marketer
  2. Web Designer
  3. Mobile Applications Developer
  4. Web Analyst
  • Program is suitable for students from all streams
  • Program has a unique option of four modules:
  1. Certified Inbound Analyst
  2. Certified Web Designer & Ethical Hacker
  3. Certified Google Analyst & Mobile Applications Developer
  4. Advanced Web Analyst

Eligibility

  • A candidate must have passed a Three Years Bachelor’s degree examination from any UGC recognized University with preferably 60% at the time of graduation.
  • The candidate has to compulsorily appear for NLD-SAT (Autonomous Entrance Exam from N. L. Dalmia Institute)
  • The institute will perform Personal Interviews as well as document verification for academic qualification from school to graduation.

Fee

  • Total Course Fee: Rs. 3,50,000/- (Rupees Three Lakh Fifty Thousand Only)
  • Fee Payment Schedule:
  1. Application Fee: Rs. 1,500/- (For Aptitude Test and Personal Interview)
  2. Course Fee: To be paid at the time of admission. 

Instalment based payment facility and Education loans are available.

For further information contact our career counsellors at:

Email ID: sqs@nldalmia.in

Contact No.: +91 99205 55222 / +91 99208 88333